Cohort 21 begins 8 August 2026 — applications open.

M. Sadeed Mirza · Founder, COPE

Most coaching doesn't work.
Here's what does.

Twenty years. Twenty-five thousand people. Fortune 500 rooms across three continents. What I learned is that real change doesn't happen at the level of behaviour — it happens at the level of identity. That's the work I train people to do.

M. Sadeed Mirza at his desk — journaling beside Atomic Habits, Deep Work, and The Power of Now.
Accredited by
Association for Coaching (AFC)American Board of NLP (ABNLP)Coaching Counseling Hypnosis Association International (CCHAI)Professional Board of Hypnotherapy International (PBHI)

If you've ever sat with someone in pain and wished you knew what to actually do —

You already have the instinct. People come to you. They open up around you. You're the one who gets the call when things fall apart.

But instinct without training has a ceiling. You can hold space, but you can't always move someone through. You can listen, but you can't always change what's underneath. And somewhere along the way, carrying everyone else starts to cost you something.

That gap — between the helper you already are and the practitioner you could become — is exactly what CCH+ was built to close.

The method

Most help is half a method.
CCH+ is the whole one.

Most coaching is purely generative — goals, plans, accountability. Most therapy is purely remedial — processing what hurts. But a person is not half a thing. Real transformation needs both — and a third layer underneath that most practitioners never touch.

Coaching

The generative work. Clarity, momentum, action that holds.

Grounded in Ihsan — excellence as a way of being.

Counseling

The remedial work. Processing pain, reframing belief, building resilience.

Grounded in Sabr and Tawakkul — patience and trust through difficulty.

Hypnosis & NLP

The identity work. The subconscious layer where lasting change is actually wired.

Grounded in Tazkiyah and Muraqabah — purification and inner watchfulness.

This is not three techniques bolted together. It's one integrated method, validated across twenty-five thousand transformations — and it's what separates a coach who helps from a coach who changes lives.

The full methodology is detailed in my book, HOPE: The Heart of Personal Excellence.

Trusted by

Where this work has been trusted

UnileverP&GPhilip Morris InternationalUSAIDPak Suzuki MotorsEngro CorpFeroze 1888 MillsBritish Council

Two decades inside the rooms where Pakistan's largest organisations train their people. The same methodology now trains the next generation of coaches.

The path

Three ways in. One path forward.

Every program is complete on its own. Together they form a path — and what you invest in one is credited toward the next, if and when you choose to continue.

CCH Associate

3 weeks · PKR 35,000

Your first step into coaching, counseling, and hypnosis. Become a Certified Associate NLP Practitioner.

For those ready to stop playing small.

Explore the Associate

CCH+ Mastery Suite

10 weeks · PKR 405,000

The core certification. Coaching, counseling, and hypnosis foundations — multi-board accredited.

For practitioners ready for real depth.

Explore the Mastery Suite

CCH+ Mastery Suite + NLP

12 weeks · PKR 555,000

Everything in the core, plus NLP Practitioner and Master Practitioner certification.

For those going all the way — and future trainers.

Explore the full path

Not sure which is yours? The Readiness Audit tells you in five minutes.

Graduate voices

The people who did the work

Real graduates, in their own words. Click any video to hear their story.

Compilation reel

A few minutes with graduates of CCH+

Short cuts from across cohorts — what shifted for them in the room, and what they carried back into their work.

"I finally understood why some conversations move people and others don't. This training closes that gap."

Nida Kashif

CCH+ graduate

"It wasn't just skills. It was a shift in how I see the work of helping others."

Habiba Rehman

CCH+ graduate

"The safest room I've ever learned in. Sadeed doesn't just teach — he embodies what he trains."

Fatima Ghaffar

CCH+ graduate

You don't have to decide everything today.

You just have to find out where you actually stand. The Readiness Audit is eight honest questions and five minutes. At the end, you'll know which path is yours — or whether now is even the right time. That's the only thing I'm asking you to do today.